Top 5 Fashion Games on iOS in the UK: Q1 2022 Performance

In the first quarter of 2022, the top 5 fashion games on iOS in the United Kingdom showcased varied performance trends. Below, we delve into the weekly downloads, revenue, and active user metrics for these popular apps.

Project Makeover from Magic Tavern, Inc. had fluctuating weekly revenue, starting at around $136K and ending the quarter at approximately $114K. Weekly downloads saw a notable decline from about 46K at the beginning of January to 13K by the end of March. The app maintained a substantial number of active users, starting at 204K and gradually decreasing to 156K by the end of the quarter.

Covet Fashion: Dress Up Game by Crowdstar LLC experienced a peak in weekly revenue in mid-February, reaching around $37K, before ending the quarter at approximately $8.9K. Download numbers were relatively low, starting at 1.8K and dropping to about 700 by the end of March. Active users showed a gradual decline, from 16.6K to 13.9K over the quarter.

RuPaul's Drag Race Superstar from Eastside Games had a consistent decline in weekly revenue, beginning at $20K and ending at around $6.5K. Weekly downloads followed a similar downward trend, starting at 4.9K and dropping to 1.5K by the end of March. Active users decreased from 21.6K to 15.3K throughout the quarter.

MovieStarPlanet by MovieStarPlanet showed stable weekly revenue, starting at $15K and ending at approximately $6.3K. Downloads were steady at around 2.6K at the beginning of January, decreasing to about 1.4K by the end of March. Active users saw a slight decline from 12.7K to 9.7K over the quarter.

Pocket Styler: Fashion Stars from Nordcurrent UAB had relatively stable weekly revenue, starting at $8.4K and ending the quarter at around $5.2K. Downloads fluctuated, peaking at 8.1K in early January and declining to about 4.7K by the end of March. Active users started at 18.2K and ended at 13.6K over the quarter.

For more detailed insights and analysis, visit Sensor Tower.